Widya Nur Bhakti Pertiwi, S.M.B., M.M.
Mastery of marketing knowledge and practices in the areas of Sales, Service, and Branding, aligned with Digital Marketing activities and Food Security aspects and issues. This scientific vision is articulated in the study program curriculum, research and community service activities, and the distribution of graduates' work fields.
Graduate Profile
To become an Associate Expert in Marketing with the attitude, knowledge, specialized skills, and general expertise to apply marketing concepts to perform tasks in sales, service management, and brand management, competent in digital marketing.
Graduate Competencies
Upon completing the study with a passing grade of 111 credits, in accordance with applicable procedures, students will be recognized by Sultan Ageng Tirtayasa University with the academic title of Associate Expert (A.Md.) and a diploma, along with all the rights and obligations inherent in the holder of such an academic degree.
| No | Code | Course Name | Credits (SKS) | Semester |
|---|---|---|---|---|
| 1 | UNI519101 | Religion | 2 | Odd |
| 2 | UNI519103 | Pancasila (State Ideology) | 2 | Odd |
| 3 | FEB519104 | Mathematics for Economics and Business | 3 | Odd |
| 4 | FEB519102 | Introduction to Accounting | 3 | Odd |
| 5 | FEB519103 | Introduction to Economics | 3 | Odd |
| 6 | FEB519101 | Introduction to Management | 3 | Odd |
| 7 | DMP519101 | Introduction to Business | 3 | Odd |
| 8 | DMP519102 | Principles of Marketing Management | 3 | Odd |
| 9 | UNI519102 | Religious Education Seminar | 2 | Even |
| 10 | UNI519104 | Civic Education | 2 | Even |
| 11 | UNI519105 | Indonesian Language | 2 | Even |
| 12 | DMP519103 | Business and Marketing Regulation | 3 | Even |
| 13 | DMP519104 | Descriptive Statistics | 3 | Even |
| 14 | DMP519105 | Advanced Marketing Management | 3 | Even |
| 15 | DMP519106 | Introduction to Financial Management | 3 | Even |
| 16 | DMP519107 | Computer Practice | 2 | Even |
| 17 | DMP519108 | English for Marketing | 3 | Even |
| Total First Year Credits | 45 | |||
| No | Code | Course Name | Credits (SKS) | Semester |
|---|---|---|---|---|
| 1 | DMP519201 | Consumer Behavior | 3 | Odd |
| 2 | DMP519202 | Organization | 3 | Odd |
| 3 | DMP519203 | Digital Marketing Practicum | 2 | Odd |
| 4 | DMP519204 | Services Marketing | 3 | Odd |
| 5 | DMP519205 | Marketing Planning Practicum | 2 | Odd |
| 6 | DMP519206 | Research and Branding Practicum | 2 | Odd |
| 7 | DMP519207 | Marketing Communication Practicum | 2 | Odd |
| 8 | DMP519208 | Business Communication Practicum | 2 | Odd |
| 9 | DMP519209 | Financial and Banking Services Practicum | 2 | Odd |
| 10 | DMP519210 | Business and Marketing Ethics | 3 | Even |
| 11 | DMP519211 | International Business | 3 | Even |
| 12 | DMP519212 | Marketing for Food Security | 3 | Even |
| 13 | DMP519213 | Customer Relationship Management Practicum | 2 | Even |
| 14 | DMP519214 | Business Planning Practicum | 2 | Even |
| 15 | DMP519215 | Leadership and Teamwork Practicum | 2 | Even |
| 16 | DMP519216 | Event Management Practicum | 2 | Even |
| 17 | DMP519217 | Sales Practicum | 2 | Even |
| 18 | DMP519218 | Product Development | 3 | Even |
| Total Second Year Credits | 43 | |||
| No | Code | Course Name | Credits (SKS) | Semester |
|---|---|---|---|---|
| 1 | DMP519301 | Final Project Writing Method | 2 | Odd |
| 2 | DMP519302 | Marketing Strategy | 3 | Odd |
| 3 | DMP519303 | SWOT Analysis Practicum | 2 | Odd |
| 4 | DMP519304 | Retail Management | 3 | Odd |
| 5 | DMP519305 | International Marketing | 3 | Odd |
| 6 | DMP519306 | Competitive Strategy Practicum | 2 | Odd |
| 7 | DMP519307 | Data Analysis Practicum | 2 | Odd |
| 8 | FEB19301 | Entrepreneurship | 3 | Odd |
| 9 | DMP519308 | Industrial Internship | 4 | Even |
| 10 | DMP519309 | Final Project Report | 4 | Even |
| Total Third Year Credits | 28 | |||
| GRAND TOTAL CREDITS | 111 CREDITS | |||